Scaling a business is exciting — it’s proof that your hard work is paying off. But it’s also the stage where many New Zealand businesses hit their biggest marketing roadblocks. Growth brings complexity, and that’s where things can start to unravel. From my experience working across global brands and small Kiwi start-ups, the mistakes are often the same — just in different packaging. The good news? Every single one can be fixed. Here are five of the most common marketing mista

If you’re running a small or growing business, you’ve probably reached a point where you know marketing matters — but you’re not sure what kind of help you actually need. You could hire a full-time marketer, but that’s expensive. You could work with an agency, but that can feel overwhelming (and often out of reach). Or you could try to do everything yourself, but let’s be honest — you don’t have time for that either. That’s where a fractional marketer comes in. So, What Exact

When you’re running a small or growing business, marketing can feel like an endless list of things you should be doing. But when your budget’s limited, you can’t afford to do everything — and that’s exactly why understanding the difference between a marketing strategy and a plan matters so much. They’re not the same thing. And getting them mixed up is one of the main reasons businesses end up spending money without seeing real results. What a Marketing Strategy Actually Is Yo