Ko Ruapehu te maunga
Ko Whanganui te awa
Ko Aotea te waka
Ko Atihaunui-a-Paparangi te iwi
Noo Whanganui ahau
Ko Tangaroa tooku whaanau
Ko Whitney Tangaroa tooku ingoa
ORIGINS
I’ve always loved ideas — coming up with them, testing them, seeing how far they can go. And I’ve always been drawn to helping people bring their own ideas to life.
Over the past decade, I’ve worked across global brands, boutique businesses, and start-ups — leading both strategy and execution. Along the way, I noticed a familiar pattern: marketing that was reactive, overwhelming, and disconnected from real business goals.
That’s what inspired me to start Awhi Studio — a space grounded in clarity, care, and connection.
MY PHILOSOPHY
Marketing doesn’t have to be complicated. The magic happens when you strip it back — understanding who you are, what you offer, and who you’re trying to reach.
I believe in clarity over chaos, strategy over scatter, and meaningful growth over vanity metrics. Whether I’m building a marketing plan or refining your brand positioning, I bring honesty, structure, and empathy to every project.
Through Awhi Studio, I want the people I work with to feel grounded, supported, and confident — not overwhelmed. Because when you feel supported, you make better decisions. And when you have clarity, your marketing starts to work for you, not against you.
WHY AWHI STUDIO
Awhi; to embrace, nurture, or support.
In te ao Māori, awhi means to embrace, nurture, or support — and that’s exactly what I aim to bring to every partnership.
Awhi Studio exists to help business owners take control of their marketing, find direction, and focus on what really works. It’s not about doing more — it’s about doing better, with purpose and intention.
Through fractional marketing leadership and digital strategy, I bring structure, simplicity, and confidence to your marketing — so you can focus on growing your business with clarity and ease.
OUTSIDE OF WORK
When I’m not working, you’ll find me planning my next adventure or curled up on the couch watching a good film.
I love connecting with people who are passionate about what they do — whether it’s a business idea, a creative project, or a cause close to their heart.
If that sounds like you, we’ll probably get along just fine.
