If you’re a small business owner, there’s a good chance you’ve got marketing activity happening in a dozen directions — a few social posts here, a bit of paid spend there, an old email list that hasn’t been touched in months. It’s easy to get caught up doing the doing and lose sight of what’s actually working. That’s where a simple marketing audit can help. And the good news? You don’t need a big agency or weeks of analysis — you can do a meaningful review of your marketing i

If you’re running a small or growing business, you’ve probably reached a point where you know marketing matters — but you’re not sure what kind of help you actually need. You could hire a full-time marketer, but that’s expensive. You could work with an agency, but that can feel overwhelming (and often out of reach). Or you could try to do everything yourself, but let’s be honest — you don’t have time for that either. That’s where a fractional marketer comes in. So, What Exact

When you’re running a small or growing business, marketing can feel like an endless list of things you should be doing. But when your budget’s limited, you can’t afford to do everything — and that’s exactly why understanding the difference between a marketing strategy and a plan matters so much. They’re not the same thing. And getting them mixed up is one of the main reasons businesses end up spending money without seeing real results. What a Marketing Strategy Actually Is Yo