Scaling a business is exciting — it’s proof that your hard work is paying off. But it’s also the stage where many New Zealand businesses hit their biggest marketing roadblocks. Growth brings complexity, and that’s where things can start to unravel. From my experience working across global brands and small Kiwi start-ups, the mistakes are often the same — just in different packaging. The good news? Every single one can be fixed. Here are five of the most common marketing mista