If you’re running a small or growing business, you’ve probably reached a point where you know marketing matters — but you’re not sure what kind of help you actually need. You could hire a full-time marketer, but that’s expensive. You could work with an agency, but that can feel overwhelming (and often out of reach). Or you could try to do everything yourself, but let’s be honest — you don’t have time for that either. That’s where a fractional marketer comes in. So, What Exact

When you’re running a small or growing business, marketing can feel like an endless list of things you should be doing. But when your budget’s limited, you can’t afford to do everything — and that’s exactly why understanding the difference between a marketing strategy and a plan matters so much. They’re not the same thing. And getting them mixed up is one of the main reasons businesses end up spending money without seeing real results. What a Marketing Strategy Actually Is Yo