Scaling a business is exciting — it’s proof that your hard work is paying off. But it’s also the stage where many New Zealand businesses hit their biggest marketing roadblocks. Growth brings complexity, and that’s where things can start to unravel. From my experience working across global brands and small Kiwi start-ups, the mistakes are often the same — just in different packaging. The good news? Every single one can be fixed. Here are five of the most common marketing mista

When business slows down, the knee-jerk reaction is often: “We just need to do more marketing.” More posts, more ads, more content, more noise. But here’s the truth — most businesses don’t need to do more. They need to do less, more effectively. Because when everything feels urgent, nothing is actually important. The Myth of “More” It’s easy to fall into the trap of thinking visibility equals success. That if you just show up more, in more places, things will start to move. B

If you’re a small business owner, there’s a good chance you’ve got marketing activity happening in a dozen directions — a few social posts here, a bit of paid spend there, an old email list that hasn’t been touched in months. It’s easy to get caught up doing the doing and lose sight of what’s actually working. That’s where a simple marketing audit can help. And the good news? You don’t need a big agency or weeks of analysis — you can do a meaningful review of your marketing i

If you’re running a small or growing business, you’ve probably reached a point where you know marketing matters — but you’re not sure what kind of help you actually need. You could hire a full-time marketer, but that’s expensive. You could work with an agency, but that can feel overwhelming (and often out of reach). Or you could try to do everything yourself, but let’s be honest — you don’t have time for that either. That’s where a fractional marketer comes in. So, What Exact

When you’re running a small or growing business, marketing can feel like an endless list of things you should be doing. But when your budget’s limited, you can’t afford to do everything — and that’s exactly why understanding the difference between a marketing strategy and a plan matters so much. They’re not the same thing. And getting them mixed up is one of the main reasons businesses end up spending money without seeing real results. What a Marketing Strategy Actually Is Yo