Scaling a business is exciting — it’s proof that your hard work is paying off. But it’s also the stage where many New Zealand businesses hit their biggest marketing roadblocks. Growth brings complexity, and that’s where things can start to unravel. From my experience working across global brands and small Kiwi start-ups, the mistakes are often the same — just in different packaging. The good news? Every single one can be fixed. Here are five of the most common marketing mista

If you’re a small business owner, there’s a good chance you’ve got marketing activity happening in a dozen directions — a few social posts here, a bit of paid spend there, an old email list that hasn’t been touched in months. It’s easy to get caught up doing the doing and lose sight of what’s actually working. That’s where a simple marketing audit can help. And the good news? You don’t need a big agency or weeks of analysis — you can do a meaningful review of your marketing i

If you’re running a small or growing business, you’ve probably reached a point where you know marketing matters — but you’re not sure what kind of help you actually need. You could hire a full-time marketer, but that’s expensive. You could work with an agency, but that can feel overwhelming (and often out of reach). Or you could try to do everything yourself, but let’s be honest — you don’t have time for that either. That’s where a fractional marketer comes in. So, What Exact